Hitting The Mark

Fabian
Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success.

FEATURING

EP066 – Coolhaus: Natasha Case, CEO & Co-Founder

Strategic Clarity + Visual Clarity

Natasha Case founded Coolhaus with her then-girlfriend – now-wife – in 2009. Inspired by her architectural background and a drive to create the best ice cream sandwich available, the couple...

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EP065 – Swag.com: Jeremy Parker, Co-Founder & CEO

Strategic Clarity + Verbal Clarity + Visual Clarity

Jeremy Parker bought the url swag.com to disrupt the boring and outdated promotional products industry. Swag should stand for something new, and be bought differently, and it should be stuff...

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EP064 – Max Johnson, Co-Founder & CEO, Awe Inspired

Strategic Clarity + Verbal Clarity

Max Johnson built a tremendously impactful business over the course of the last 4 years through simple necklaces that celebrate female goddesses and leaders. The brand, Awe Inspired, was born...

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EP063 – Nick Ajluni & Nick Guillen, Co-Founders, TRUFF

Strategic Clarity + Verbal Clarity + Visual Clarity

You must have been on a social media diet to not have stumbled upon TRUFF’s masterfully designed array of truffle-infused sauces. But TRUFF is not solely a social media sensation,...

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EP062 – Edward Hartman, Co-Founder, LegalZoom

Strategic Clarity + Verbal Clarity

Eddie Hartman created LegalZoom 20 years ago with two friends and built it into the best-known legal brand in the United States. LegalZoom has over 4 million customers and more...

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EP061 – Matthew Barnett, Papa Bear, Bonjoro

Strategic Clarity + Verbal Clarity + Visual Clarity

In the last episode we were in Iceland, today we are in Australia, and finally, we have a B2B brand on the show again: A tech brand that is in...

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EP060 – Björn Steinar Jónsson, Founder & CEO, Saltverk

Strategic Clarity

Björn Steinar Jónsson runs Saltverk, which produces hand-harvested sustainable sea salt using only energy from geothermal hot springs in the northwestern fjords of Iceland. Saltverk's salt-making method is based on...

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EP059 – Nicole Gibbons, Founder & CEO, Clare

Strategic Clarity + Verbal Clarity

Interior designer Nicole Gibbons set out to 'take the pain out of paint' through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop...

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EP058 – Shivam Punjya, Founder, behno

Strategic Clarity + Verbal Clarity

Shivam Punjya is the founder of the luxury handbag label behno which is designed in NYC but made in India. behno operates at the intersection of ethical thinking and luxury...

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EP057 – Emmanuelle Magnan, Founder & Creative Director, Pampa

Strategic Clarity + Verbal Clarity + Visual Clarity

Emmanuelle Magnan is the Founder of the Parisian flower studio Pampa.   Those of you listening to the show frequently know that I love to talk with founders of internationally...

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