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Audiolife

Our brand launch for ‘artist to fan’ music fulfillment service Audiolife created visually powerful, dynamic and intuitive results for its 300,000 users, ultimately leading to acquisition by the top ranked distributor.

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It's the weekend – the perfect time for a new episode of Hitting The Mark 🪠🎉

Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a beloved suite of household essentials with bold colors, unique materials, and characters that are eager to help.
 
At Hitting The Mark I pride myself on bringing you as much the well-known, as the unusual upcoming, brands that find a way to make their brands stand out and the founders – not marketers – who have those stories to tell. Staff nicely personifies the latter.
 
Charlie and I talk about the 99% perfect brand name, how brand-thinking is at the core of his company, and how he was able to capture the imagination of his audience – and that of Drew Barrymore – all in an organic manner and why brand storytelling will be even more important in the future of this young company.

➡️ Listen via the link in bio, wherever you enjoy podcasts or hit up hittingthemarkpodcast.com

#brandstrategy #brandnaming #branddesign #productdesign #hardware #D2C #ecommerce #branding #staff #charlieweisman #meetyourstaff
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