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Onramp

Onramp was founded on the principle that data-oriented industries, such as BioTech and Genomics, need the power to harness innovative, big data technologies to efficiently unlock latent insights. This innovative new BioTech venture approached FINIEN with a desire to create a brand strategy and overarching brand identity that represented its collaborative and layered approach to developing comprehensive and integrated data insight solutions for its clients. We worked with Onramp to identify key brand values that we translated into the memorable hexagon 2D meets 3D design solution. The Onramp identity was crafted to appeal to both BioTech & IT executives as well as the leadership in forward-thinking businesses by communicating trustworthiness, innovation, and collaboration.

Onramp Icon

The hexagon and cube shapes in the icon represent Onramp’s expertise and thought leadership across its holistic “six-levels-of-insight” approach to big data solutions, while also having subtle references to organic molecular structures. These six levels were uncovered and developed during a full day FINIEN branding workshop. The open spaces in the top right corner of the icon speak to the bridge or “onramp” that is being created to clear a path from latent data to fully visible and interpreted bioinformatic data.

 

OnRamp Website
The Onramp website, developed by the Onramp team, carries on the brand philosophy and established Brand Atmosphere via its 6-level hexagon thematic.
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Has it been 3 weeks already? It's time for a new episode of HTM to hit, and this one is the real Schiit 🥁🔥 (It is indeed Schiit Audio)

Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. Fueled by the name Schiit his company has become a beloved brand.
 
Schiit is only 12 years old yet 7 years ago Jason already published a book detailing the eventful journey of the garage startup. Many of you know that I am now also running a Made-in-the-US product startup that plays in the audio world called @Toneoptic, so after reading Jason’s book about his brand’s incredible voyage I knew I had to have him on the show.
 
This is a must-listen for any company that seeks to go against the grain, anyone who believes in producing products in their home country, or those who need to be reminded that one can create a seven-figure startup out of their garage with 10k of self-funding, and of course for anyone who loves Hi-Fi. If this is not you, still listen, because this is a great one!

➡️ Listen via the link in bio, wherever you enjoy podcasts or hit up hittingthemarkpodcast.com

#jasonstoddard #brandnaming #hifibrand #startupbranding #schiitaudio #schiit #hifibranding #brandstrategy
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