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Yello Umbrello

When tasked to create a brand identity for a new high-end chain of pet groomers, FINIEN was thrilled. Catering to cats as well as dogs, the groomers were entering a highly saturated market of lowbrow vans polluting the streets of Los Angeles (visually as well as figuratively). We knew their brand identity needed to shake things up with a dash of unexpected color and a fun, memorable and unique name. And of course it had to be damn cute, without that grooming kitsch with which we are all too familiar. FINIEN also crafted the tongue-in-cheek tag line ‘Happiness is a pampered pet‘

YelloUmbrello Sketches

YelloUmbrello Sketches 2

YelloUmbrello Sketches 3

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Wait, those often seen as boring, data-and-page-count-heavy, annual reports can be inspiration starters for visual brand audits or branding updates? Yes, says me.

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