Yello Umbrello

When tasked to create a brand identity for a new high-end chain of pet groomers, FINIEN was thrilled. Catering to cats as well as dogs, the groomers were entering a highly saturated market of lowbrow vans polluting the streets of Los Angeles (visually as well as figuratively). We knew their brand identity needed to shake things up with a dash of unexpected color and a fun, memorable and unique name. And of course it had to be damn cute, without that grooming kitsch with which we are all too familiar. FINIEN also crafted the tongue-in-cheek tag line ‘Happiness is a pampered pet‘