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Jukin Media

Jukin Media is a young and rapidly growing entertainment company that recognized the global need for real-time, sharable, and socially relevant content. The core mission: to reward user-generated video creators by monetizing their content and taking it to a larger audience.

FINIEN was engaged by Jukin Media for a fast paced re-branding initiative. We started by dissecting a multi-layered business model in order to identify the unique solutions that the brand represented to each of its three key audiences: video creators, brands/media partners, and the viewing public. Working closely with Jukin Media’s Director of Marketing, Andrew Barrett, we extracted the brand’s core values: trustworthy, omni-present, and forward thinking. Each of those values are encapsulated in the iconic brand identity that tells the story of the relationship between Jukin Media and its content creators: A select few are being brought into the spotlight; those lucky ones see tremendous and immediate growth, thanks to Jukin’s unique business model and strategic partnerships.

Telling this story in a unique and powerful visual manner, we brought the immediacy of viral growth up front and center. A rejuvenated brand that resonates with a diverse target audience was derived, allowing Jukin Media’s young and bold culture to grow and further manifest.

 

Jukin Business Card

 

Jukin Social Media

 

Jukin Business Card

 

Jukin Twitter

 

TheWrap_JukinMedia_FINIEN

 
Above: The new Jukin Media Brand Atmosphere incorporates bold text, angles, and action-oriented brand imagery. The web site was adjusted by Jukin Media’s team to encompass the new brand design. The identity is bold to stand out in a busy media landscape.
 

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