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Bandito Brothers

FINIEN was approached by motorcycle legend Mike “Mouse” McCoy with a bold vision of creating a new kind of action-focused studio. Fabian Geyrhalter, Principal of FINIEN, and Bandito Brothers CEO/Creative Director, McCoy, created a brand that felt timeless from the day of launch. Now, almost 10 years later, the brand still stands out amongst the Hollywood players. Fueled by its fearless/kickass brand image, Bandito Brothers gained international attention through the number 1 box office smash “Act Of Valor” and highly acclaimed commercials such as the life-size stunt series for Mattel’s Hot Wheels.

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In case you missed it: David Coté and Julie Poitras-Saulnier run @LOOPMission which collaborates with major food industry actors to save perfectly good, but rejected products discarded before reaching grocery stores and transform them into products such as juices, smoothies, sodas, beer, gin, soaps, and dog treats.

I have to be frank and I can cut this intro very short: I have a complete brand crush and to me, LOOP is inspirational on so many fronts that it would be silly to mention them and instead I will assume you will trust my opinion and dive right into this episode where Julie and David share the way they continue to build their ever-expanding brand upon purpose – with a twist of wit.

Listen via the link in bio, wherever you enjoy podcasts or hit up hittingthemarkpodcast.com

#LOOPMission #Upcycling #Retail #juices #smoothies #sodas #beer #gin #soaps #dogtreats #brandnaming #brandpurpose #purposedrivenbrand #foodbrand
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