filter by or
Video
Snap Snafu: ‘The Kardashian effect’ on company’s share price

On TV network CGTN, I discuss how I believe that Snapchat has a serious branding problem by losing its 'why.'

09.26.18
Video
Story – When the background story is bigger than the product

Focusing on trait #1 (story) of Geyrhalter's acclaimed book "Bigger Than This – How to turn any venture into an admired brand.

08.16.18
+
Video
Delight – When the small delight is bigger than the product

Focusing on trait #5 (delight) of Geyrhalter's acclaimed book "Bigger Than This."

08.16.18
+ +
Video
Transparency – When trust is bigger than the product

Focusing on trait #6 (transparency) of Geyrhalter's acclaimed book "Bigger Than This."

07.30.18
+
Video
About Bigger Than This

Video with author Fabian Geyrhalter discussing the book "Bigger Than This."

01.9.18
+ +
Video
Fabian Geyrhalter Speaker Reel 2016

Examples of Fabian Geyrhalter speaking about branding, specifically for new ventures.

06.29.16
+ +
Video
How to Launch a Brand – Book Preview

Preview of the second edition of 'How to Launch a Brand' (Fabian Geyrhalter, Brandtro, 2016). Now available everywhere.

01.29.16
+
Video
Marking New Frontiers

Addressing the Exploration Foundation Summit 2015 at Caltech on the importance branding plays in explorations.

06.30.15
+ +
Video
Branding For Startups: Learn what matters the most in 13 minutes

A short video for startups to learn how not to screw up branding.

10.2.14
+ +
Video
The Definition of “Brand” for Startups

How I define branding for the first 6-12 months of a company's existence.

12.4.13
Video
About FINIEN- A Los Angeles Brand Launch Consultancy

We are a purposefully small consultancy that specializes in creating strategic, verbal and visual brand clarity.

04.12.13
+ +