Book

How to Launch a Brand

#1 Amazon Bestseller

In this book we share expert insights based on over a decade of professional experience transforming new product and service companies from ideation phases to tangible brand realities. Each of the five key phases of launching a brand are broken down into practical guidelines designed to help you understand the 'why' behind the 'how' as well as who to bring to the table and how to make decisions along the way.

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White Papers

Rounding Up Your Brand Launch: User Interface and User Experience Design

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How to Match Your New Brand Name with an Appropriate Domain Name

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Creating Brands with a Purpose – When Social Impact turns into Profit

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5 Ingredients of a Strong Brand Foundation

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Brand Architecture Strategies for Sustainable Brand Development

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Why Responsive Web Design is Important for your Brand Launch and 6 Ways to Leverage It

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How to Name your New Brand Successfully

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How to Gain Swift Stakeholder Buy-in During the Early Stages of your Brand Creation

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How to Select the Right Agency Partner for Your Brand Launch

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